Why San Antonio Landscapers Lose $47K Per Client (CLV Fix)
Jake Martinez owns Alamo City Landscapes and thought he was doing great business. Every month, he’d sign 15-20 new customers in Stone Oak and The Dominion for his weekly lawn maintenance service at $180 per month. But here’s the mistake that cost him $280,000 in 2025: Jake treated every customer like a one-time transaction instead…